What’s Your Cup of Tea? Elyse Petersen shares the Tealet Tea Story. #ShopSmall

by Dana on November 17, 2013

With Small Business Saturday on November 30, I wanted to showcase some great small businesses doing their part to support to your health and well being.

The second feature in the series is a post by Elyse Petersen of Tealet Tea where she shares what prompted her to become a #healthysmallbiz.

The Tealet Team began their journey as Global Tea Ambassadors in 2011 when founder Elyse Petersen became a volunteer for the International Tea Farms Alliance.

The mission of the non-profit is to create a connection between tea growers and tea lovers. Since this experience Petersen continued to work with farmers in Hawaii and Japan through the organization. This work inspired her to return the United States to begin a for-profit venture that could carry out the mission of the non-profit, Tealet.

By co-promoting the teas from various growing regions such as China, Japan, Taiwan, and the United States, Tealet is educating the consumer about the beauty of tea culture. This creates more opportunity for each grower to compete in the global market. Large tea companies compete in a commodity world where low prices drive the market. Tea farming is no longer profitable which is driving youth away from the farm to the city in search for higher paying careers. If this continues the art of high quality tea production will be lost. Farm-direct distribution of tea cuts out the middlemen, allowing more profits for the grower and better quality tea for the consumer.

Since launching Tealet the team has successfully spread this message to tens of thousands of new tea lovers and hundreds of independent tea growers around the world. Its revolutionary platform that tells the stories of tea growers empowers them to be better business people, produce a better product, and encourage more young people to get back to the countryside to farm tea.

A connection with the origin of tea provides an added experience for the tea lover which is best shared with friends. Tealet believes in the power of tea to build and strengthen relationships in your home and office which leads to increased collaboration and productivity. Tea is one of the world’s most social cultural traditions; don’t keep it tied up in a bag.

Tealet’s Global Tea Taster (GTT) subscription service is perfect for all tea lovers. Tea growers provide seasonal tea samples of their farm-direct teas with the story behind the tea. The team curates loose leaf tea for tea lovers in 30 different countries. Subscribe for the year to get the best price to become a true tea connoisseur or gift it for that special tea lover in your life.
Tealet can’t guarantee that this tea will make you healthier but it sure will make you happier!

Tealet is just one of eight #healthysmallbiz participating in a #ShopSmall giveaway. If you haven’t already, you should enter below!

a Rafflecopter giveaway

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